Wondrlab said that the acquisition will help it strengthen its customer transformation and technology capabilities. Cymetrix has a team of over 200 certified professionals.
Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020. Its other acquisitions include influencer marketing platform Opportune, performance marketing agency Neon, and creative agency What’s Your Problem (WYP).
“We have acquired a 51% stake in Cymetrix. Our ambition has been to build India’s first network with a singular focus on delivering on our proposition of a full-funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of Cymetrix perfectly aligns with our strategy of expanding our capabilities in digital business transformation technologies and services,” said Saurabh Varma, the founder, and CEO of Wondrlab.
He further stated that Cymetrix founders Sandip Chintawar and Prakash Kolhe will continue to lead the company into its next phase of growth and expansion across geographies.
“With each strategic acquisition, our founders continue to spearhead their respective companies, fostering a collaborative environment that allows us to leverage our collective expertise. This synergy empowers us to provide our clients with a comprehensive and seamless full-funnel approach, unlocking new possibilities and delivering exceptional results. We’re looking to grow at 30–35% y-o-y organically,” Varma added.
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Speaking about Wondrlab’s growth expectations in the current year, Varma said that the company has four growth pillars.”The digital video content pillar will grow by 30% and our data and media pillar by 300% (including Neon, our performance marketing agency). Our DBT pillar is kicking off with the acquisition of Cymetrix. Our mar-tech pillar, which comprises Wisr and Opportune, is gaining traction month on month as the entire ecosystem is growing and more brands are getting onboarded,” he stated.
Apart from these four pillars, Wondrlab will focus on emerging technologies and market trends like AI, machine learning, cloud technologies, and omnichannel customer experience.
“Across each of our four pillars, we are likely to announce four more acquisitions, in multiple geographies, in the next few months. Further, while acquiring, we place importance on factors such as a proven track record of delivering exceptional results, cultural fit, and collaborative potential,” he added.
According to Varma, the distinctions between marketing technology and business transformation have blurred as content, data, media, and technology combine.
“Choosing the right technology, making it work, evangelising adoption across its constituencies, and finally driving results is the biggest challenge that business leaders face today,” he stated.
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