woman ahead nominees: ET Startup Awards 2023: Nominees for Woman Ahead


As the name suggests, this award recognises women who have started their own ventures and are giving the best in the business a run for their money. Nominees in this category must be CEOs at their startups, unless there is no one with a CEO designation. The women up for this year’s award run a diverse set of startups.

Founder: Ayushi Gudwani

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Ayushi Gudwani, founder & CEO, FS Life

Designation: Founder & CEO, FS Life (FableStreet)

Founded In: 2015

Based In: Gurugram

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Key Investors: Fireside Ventures, Trifecta Capital, AngelList

Claim to Fame: Gudwani, through her workwear apparel startup FS Life, is taking on global brands such as Zara, with a better understanding of Indian fits. She is now turning the venture into a ‘house of brands’ with private labels.

Founder: Minu Margaret

Minu MargaretETtech

Minu Margaret, founder & CEO, Blissclub

Designation: Founder & CEO, Blissclub

Founded In: 2020

Based In: Bengaluru

Key Investors: Stride Ventures, Elevation Capital, Eight Roads Ventures

Claim to Fame: Margaret, through her venture Blissclub, has brought the focus back on woman athleisure wear. She has popularised her first product ‘The Ultimate Leggings’ and built a cult following. Today, Blissclub has expanded into 50 products and is increasingly becoming a core part of everydaywear for women.

Founder: Rashi Narang

Rashi NarangETtech

Rashi Narang, founder & creative director, Heads Up for Tails

Designation: Founder & Creative Director, Heads Up for Tails

Founded In: 2008

Based In: Gurugram

Key Investors: Peak XV Partners (Sequoia Capital India), Verlinvest, W&C PetTech

Claim to Fame: Heads Up for Tails (HUFT) has been a category creator in the petcare segment, providing products for pets across all life stages. Narang has been instrumental in expanding HUFT’s presence to over 80 stores pan-India, providing an assortment of more than 5,000 products.

Founder: Aarti Gill


(From left) Oziva cofounders Aarti Gill and Mihir Gadani

Designation: Cofounder & CEO, Oziva

Founded In: Mumbai

Based In: 2016

Key Investors: HUL, Matrix Partners, Fireside Ventures

Claim to Fame: Gill started Oziva to produce health supplements devoid of unhealthy amounts of products such as sugar. Oziva targeted various use cases, including hormonal disorders, hair and skin care, and general fitness. Most of its users are health conscious—a segment that expanded after the coronavirus pandemic.

Founder: Ruchi Kalra

Ruchi KalraETtech

Ruchi Kalra, cofounder & CEO, Oxyzo

Designation: Cofounder & CEO, Oxyzo

Founded In: 2016

Based In: Gurugram

Key Investors: Alpha Wave, Tiger Global Management, Norwest Venture Partners, Matrix Partners India

Claim to Fame: Through Oxyzo, Kalra has been proving to the larger industry that it is possible to run a profitable billion-dollar business. With almost Rs 200 crore of profit on revenue of Rs 562 crore, Oxyzo is building a default marketplace for SMEs to source credit from lenders.

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