Sun Racing columnist Bryony Frost links up with Paul Nicholls in exciting new role as Betfair ambassador

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SUN RACING’S Bryony Frost has been unveiled as the latest racing ambassador for Betfair.

Frost joins her boss Paul Nicholls among a group of the sport’s highest-profile names including Ryan Moore and Kevin Blake.

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The jockey has leaped into the limelight in recent seasons thanks to her succession of big-race wins on the Paul Nicholls-trained Frodon.

The pair’s big-race wins in the Ryanair Chase, the King George and the Down Royal Champion Chase have made Frost one of the sport’s most recognisable faces.

Frost will be offering her thoughts on some of the sport’s biggest stories and on her weekly rides through her blog on Betting Betfair as well as Betfair’s suite of racing podcasts.

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Laura-Jane O’Shea, Chief Executive Officer of Betfair commented today: “We are delighted to welcome Bryony to the Betfair Ambassador family.

“Just like Betfair, she has been an innovator in her field. Rising from Champion Conditional in 2019 to establishing herself in the top echelons of National Hunt Racing. Not easily done in such a competitive environment.

“Her admirable work ethic and sense of fair play are a reflection of our own values and we are excited by the prospect of working with a genuine role model to generate great content.

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“This will not only serve our customers but will also help showcase Horse Racing to the wider public in a positive and collaborative way”

Frost will be offering her thoughts on some of the sport’s biggest stories and on her weekly rides through her blog on Betting Betfair as well as Betfair’s suite of racing podcasts.

Frost said: ‘’I’m super excited to become a Betfair Brand Ambassador. Being part of the Ditcheat team, with Paul Nicholls, means I’ve seen first-hand how great a crew they are to work with and some of the cool horse racing content they produce.

“This is a very important part of the season with all the Spring Racing Festivals fast approaching and we have some really exciting plan over the coming months”

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