Shoppers expected to spend almost $24 billion despite cost-of-living pressures


Association chief executive Paul Zahra says Boxing Day is the “grand final” of shopping in Australia.

“Black Friday and Cyber Monday weekend demonstrated that shoppers will still spend if they feel that they’re getting a great deal – and the sentiment towards the Boxing Day sales will be similar,” he said.

The Australian Retailers Association’s Paul Zahra says Boxing Day is the “grand final” of shopping in Australia.Credit: Alex Ellinghausen

In the lead-up to Christmas, shoppers are focused on buying gifts for family and loved ones, but from Boxing Day attention turns to themselves and their household, Zahra said.

Sales in the pre-Christmas period from November to Christmas Eve were expected to rise 1 per cent to $67.4 billion, the Roy Morgan data showed, with $27 billion of that spent on food.

However, Black Friday and Cyber Monday sales are still fresh in shoppers’ minds and people could be starting to get fatigued, according to Finder shopping expert Chris Jager.

“Shoppers have been bombarded with texts and emails for months on end leading up to all the major sale events,” he said.

Shoppers on Melbourne’s Bourke Street Mall during Black Friday this year.

Shoppers on Melbourne’s Bourke Street Mall during Black Friday this year.Credit: Luis Ascui

“Aussies are spending more than they had initially set out to do, due to fear of missing out.

“It’s important to remember that just because there’s a sale on doesn’t mean you have to spend.”


A Finder survey of more than 1000 people found one in three plan to shop the Boxing Day sales, spending about $356 each for a total of about $2.3 billion across the country.

E-commerce logistics platform Shippit expects sales to drop after Christmas because Australians spent big on Black Friday.

It predicts there will be about $150 million worth of transactions through its platform, less than half of what occurred over the last major sales event.

Consumer advocacy group Choice is encouraging anyone concerned about the quality of their Boxing Day purchases to be aware of their rights.

Campaigns and communications director Rosie Thomas recommended people contact retailers as soon as possible and said anyone who loses a receipt doesn’t need to panic.

“Proof of purchase can include a credit or debit card statement, a lay-by agreement, and even a serial or production number linked with the purchase on the supplier’s or manufacturer’s database,” Thomas said.


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