ondc: Google Maps, ONDC, Namma Yatri tie up to provide seamless mobility experience

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A three-way partnership between Google Maps, Namma Yatri, and Open Network for Digital Commerce (ONDC) will help users get an end-to-end seamless experience in open mobility, senior executives from the three organisations told ET in a joint interaction.

ONDC—the government-backed open network for online commerce—is, for example, working with Namma Yatri and Google Maps to onboard mobility options such as local trains, autorickshaws, cabs, and metro.

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ONDC may include long-distance trains and flights in time to come, its managing director and chief executive officer T Koshy said.

“The vision is to create an integrated cart. Any product or service which is catalogueable should be there on the network. One of the areas is mobility,” Koshy told ET.

Miriam Karthika Daniel, vice president of Google Maps Experiences, said, “In India, there are so many different variations in how you can do your commute from one place to another that it has not been easy for us to tie the entire end-to-end journey together. That is where ONDC came in as it is digitising or at least attempting to digitise all different service providers and bring them online.”

The company has tied up with open network mobility app Namma Yatri to bring the schedule, booking and all other related services of Kochi Metro for Google Maps users, Daniel said.

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Also read | Google announces AI-powered features for Maps in IndiaIts long-term vision would be very similar to ONDC’s wish list of end-to-end mobility services being present on one network, she said.

ONDC, on its part, encourages partnerships such as those between Google Maps and Namma Yatri where the engineering strength of Google can be used to create innovative experiences for users through the Namma Yatri app, Koshy said.

The long-term vision of ONDC such as standardising the protocol for all ride-hailing and mobility apps and bringing them together in one ecosystem will eventually help companies like Namma Yatri build public infrastructure at better costs, the mobility app’s founder Vimal Kumar said.

Daniel said, “I think for a country like India, this is a worthy challenge. Our partnership with ONDC and Namma Yatri is to say we will continue to provide solutions for urban mobility but not all the users will be in metros and tier-I cities. Fragmentation is huge in India. So, something like this is needed, if you ever want to get to a population-scale solution.”

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