nodwin gaming: Nodwin Gaming’s Singapore unit buys marketing firm PublishME for $2 million


The Singapore unit of esports firm Nodwin Gaming has acquired a 100% stake in West Asia and Turkey-focused game marketing agency PublishME for $2 million.

PublishME was earlier owned by Indian gaming and media firm Nazara Technologies, which held a stake of about 82% in the company, and PublishME founder Ozgur Ozalp, who owned the rest.

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Nazara Technologies also holds a 54% stake in esports firm Nodwin Gaming, which organises events and tournaments, primarily earning revenues via advertising, sponsorships, and media rights. PublishME works as a marketing agency with a number of publishers and brands in the gaming industry. Its website lists firms such as Activision, Garena, Supercell,Ubisoft, and Nvidia among its clientele.

“The synergies between Nodwin and PublishME were extremely evident to us, and Nodwin was also looking to expand their footprint in the Middle East. This deal makes perfect sense if we want to exploit these synergies,” Nitish Mittersain, chief executive of Nazara Technologies told ET in an interaction.

Following the sale, PublishME founder Ozalp will transition to become the chief executive of Nodwin Gaming Dubai. PublishME will also rename itself to Nodwin Gaming in West Asia, but will retain the PublishME name in its original market, Turkey.

“As Nodwin Gaming continues to expand its presence across the globe, with particular emphasis on pivotal emerging markets, i.e., the new BRICS global network, the inclusion of PublishME stands as a natural and integral progression to allow us to help publishers and brands understand and access this emerging market,” said Akshat Rathee, Co-Founder and Managing Director, Nodwin Gaming.

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On May 19, Nodwin Gaming had raised $28 million at a $349 million post-money valuation. The funding round saw participation from Nazara Technologies, South Korean game publisher Krafton, and Japanese tech conglomerate Sony Group, among others.Nodwin Gaming registered, accounting for about 27% of the overall revenues of Nazara Technologies. The aim is to raise this contribution to about 35% of overall revenues “over the coming quarters,” Mittersain had told ET at the time.

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