The network’s CEO has weighed in on the now infamous Adele interview that was part of a reported $1 million package deal — but never aired.
It’s the botched interview that was part of a reported $1 million package deal — but never aired.
Weekend Sunrise host Matt Doran flew to London on November 4 for an exclusive interview with renowned singer Adele, but reportedly offended her when he said he hadn’t listened to her latest album 30.
The interview was part of a package Channel 7 reportedly brokered which also included broadcast rights to Oprah Winfrey’s One Night Only interview and concert.
However, the singer’s label Sony refused to release it, leaving Channel 7 with no footage from the interview following Doran’s admission.
The host has since issued a grovelling apology to Adele and her Aussie fans admitting he “deserves” the “bulk of the savaging”.
“(The email from Sony) didn’t mention Adele but it did contain a link to her album. The genuine, deadset truth is that I missed it, the most important email I’ve ever missed in my life,” Doran said.
“The extra piece to that would have obviously been some exclusivity and that would have been great content for Sunrise and Sunday Night the week before to promote the special, and we didn’t get that and that’s really disappointing,” Mr Warburton said on the matter.
“The Oprah Winfrey special for us was absolutely fantastic and did its job in brilliant ratings and streaming numbers,” he added of what did air, which generated 747,000 metro viewers.
When asked what lessons were learnt in light of the saga, Mr Warburton said all they could do was move on.
“This is a first … nothing like this has ever happened before. We’re in Sydney … it happened in London. So what do you do?”
“Matt’s a pro, he’ll get on with his job,” he added of the Weekend Sunrise host.
“He’s got two choices, collapse in a heap or get on with his job. He’s said his piece and I’m sure everyone would probably wish that they could have done things differently but that’s life and we’ve got to get on with it.”
Doran copped fierce public backlash following the interview stuff-up, explaining he had inquiries from Good Morning Britain, CNN, Dubai and Japan after it also made global headlines.
During his on-air apology, the Seven host detailed his version of events leading up to and during the infamous interview.
“To interview Adele, I flew to London for an unspeakable privilege, for what was to be one of the highlights of my career.
“I made the terrible mistake of assuming we weren’t to be given a preview because our interview was airing before it was released, and it was the industry’s most-prized secret.”
He went on to emphasise that the link to Adele’s album landed in his email inbox the day after they’d landed in London.
The Seven host also addressed widespread claims that an offended Adele had “walked out” of the interview.
“Adele didn’t walk out. At least half of the interview was focused squarely on the new music, but I thought it was reductive to describe it as simply being about divorce,” the host said.
He then revealed what the interview actually contained, saying they had discussed the album’s focus on “empowerment” and “the courage to steer your life in a new direction” — before apologising directly to the pop star.
“To Adele, I say, I’d never knowingly have disrespected you by deliberately not listening to your work, I am so sorry. I also apologise to Adele’s Australian fans, and to you, our viewers, who – through my error – have been denied this interview and the insight into her character.”
Doran is also facing persistent questions over his preparedness for the interview, refuting rumours he, producer Taylor Auerbach and a Seven cameraman had “been out until late”.
“We got to the interview three hours early the next day,” he said, claiming he had spent hours prepping the night before.
Although the interview was recorded, Adele’s label Sony denied Channel 7 rights to air any portion of it.
Originally published as Network Seven boss reacts to Adele interview debacle
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