Inflation’s vice continues to tighten on Bay Area residents


SAN FRANCISCO (CBS SF/CNN) — It’s a simple fact for households across the San Francisco Bay Area, the cost of the basic necessities of life just cost more right now.

On Friday, the federal Bureau of Statistics released the frightening numbers to show just how expensive its becoming.

Gasoline prices in the San Francisco-Oakland-Hayward area averaged  $5.843 a gallon in April — 48.2% higher than last April, and 33.7% higher than the $4.369 national average. 

The 30.3 cents per kWh San Francisco area households paid for electricity was 17.9% higher than last year, and 100.7% above the nationwide average.

Prices paid by San Francisco area consumers for utility (piped) gas were $2.107 per therm, 23.4% higher than last April and 45.8% above the national average.

And even as the pace of consumer price hikes moderated some in April, inflation remains near a 40-year high and is putting many US household budgets in a vice.

Consumer sentiment dropped by 9.4% between April and May, according to preliminary survey data released by the University of Michigan on Friday. That reversed the short-lived gain seen in April when sentiment was helped by a moderation in gas prices, which had been rising in response to the war in Ukraine.

At 59.1, the consumer sentiment index fell to its lowest level since 2011.

Other data points tracked by the same survey, including current economic conditions and consumer expectations, also fell.

“Consumers’ assessment of their current financial situation relative to a year ago is at its lowest reading since 2013, with 36% of consumers attributing their negative assessment to inflation,” said Joanne Hsu, director of the Surveys of Consumers.

Worse still, Americans consider conditions for buying durable goods, such as furniture or appliances, to be the least favorable since the question was first included on the survey in 1978.

Even so, inflation expectations for the year ahead held at 5.4%, more or less steady with where they have been over the past three months. Long-term inflation expectations also stayed put at 3%, where they have broadly been over the past 10 months.

It’s a tricky time for Americans and making sense of the confluence of economic dynamics of the moment is challenging.

“It is tough to find a silver lining for consumers so far in 2022. Inflation is as bad as it has been in decades,” wrote Tim Quinlan and Sara Cotsakis, economists at Wells Fargo, in a research note. “Rising mortgage rates make housing even less affordable. Gas prices are at an all-time high. Supply chain problems are still making everything from infant formula to household appliances hard to find.”

Prices have been uncomfortably high for long enough to influence consumers’ buying decisions for bigger ticket items. Supply chain issues that are still not resolved have just exacerbated that. The war in Ukraine is weighing on food and gas prices.

Meanwhile, wages are rising, helping to cushion the blow for some households, and savings are still robust, too.

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