fifa: Electronic Arts launches ‘FC 24’ football game in fresh start after FIFA split


Electronic Arts on Friday launched its first soccer game without the FIFA tag, betting its “FC 24” title will maintain the momentum in its best-selling franchise and provide a bulwark against an industry slowdown.

A near three-decade partnership between EA and FIFA ended last year over what media reports said were demands that the videogame maker double its yearly payments of $150 million to the governing body of world soccer.

Elevate Your Tech Prowess with High-Value Skill Courses

Offering College Course Website
Indian School of Business ISB Professional Certificate in Digital Marketing Visit
Indian School of Business ISB Digital Marketing and Analytics Visit
Indian School of Business ISB Professional Certificate in Product Management Visit
Indian School of Business ISB Digital Transformation Visit

That has left “FC 24” without the visibility and marketing heft the FIFA brand enjoyed. The game’s success is crucial to EA as some analysts estimate the franchise accounts for a major chunk of the company’s sales and its $32 billion market value.

“The end of such a high-profile partnership … creates an uncertain future for the publisher,” said Joost Van Dreunen, a lecturer at NYU’s Stern School of Business, in his newsletter.

“Both gamers, who fear a weakening of the franchise, and investors, worried about how it will impact EA’s ability to generate revenues, are watching closely.”

EA has tried to boost the appeal of “FC 24” with new features such as cross-platform play and HyperMotion V technology that uses data from real footage to program in-game movements.

Discover the stories of your interest

The game’s standard edition retails for $69.99 in the United States, while the ultimate edition sells for $99.99. Analysts also believe the FIFA split should unlock a bigger marketing budget for “FC 24”, which has retained licenses to most of the soccer leagues, teams and players.

“EA spent under 10% in marketing prior to losing the FIFA name and they’re able to probably double that to 16%,” said Wedbush Securities analyst Michael Pachter.

“I’m confident that sales won’t suffer … the company is expecting a small decline and they’re talking like 5%.”

Pachter also pointed to the strength in the franchise’s Ultimate Team game mode, which accounts for more than a billion dollar in sales annually by allowing gamers to purchase card packs to create their virtual teams.

This has helped EA at a time its other games including Apex Legends are grappling with a post-pandemic slowdown. The company missed net bookings expectations last quarter and laid off 6% of its workforce in March.

Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.

Source link

Denial of responsibility! Planetconcerns is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment