deep fakes: AI-generated scams to increase cyber risks in 2024


Artificial intelligence (AI)-generated scams such as deepfake media shall potentially increase risks of identity theft, phishing scams and cyber bullying among children, according to 2024 predictions released by cybersecurity solutions firm McAfee.

“From phishing emails so real that even the experts will have trouble telling fact from fiction to deepfakes that could impact everything including the future of our children, and beyond, it has never been more important for people to be educated about the threat landscape,” said Steve Grobman, chief technology officer, McAfee.

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Deepfake technology has the ability to wreak havoc on the lives of its victims by spreading misinformation through AI-generated voice, video and photo scams.

McAfee said heading into 2024, AI will help cybercriminals manipulate social media and shape public opinion like never before.

“People should brace for celebrity and influencer names and images being used by cybercrooks to endorse scams, and local online marketplaces that could become hotspots for AI-driven trickery,” it said.

This shall also increase instances of cyberbullying among children by creating disturbingly realistic fake content.

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“The escalating intensity of these false images and words can pose significant, lasting harm to kids and their families, harming their privacy, identity, and well-being,” it said.In 2024, charity frauds shall become more prevalent with cybercrooks exploiting the victim’s empathy, fear and grief. Charity frauds can take place by a criminal setting up a fake charity site, or a falsified page to trick well-meaning contributors into thinking they are supporting legitimate causes.

Scammers can also code faster and better to create malware and malicious websites using generative AI tools.

“While AI can do wonderful things like write love poems, help answer homework questions, and create art with a few prompts, it can also quickly code and that poses a growing threat. It also makes the creation and dissemination of convincing phishing and smishing emails faster and easier,” the report said.

The excitement around the 2024 Olympics is also expected to create opportunities for scammers to target fans who are eager to buy tickets, book travel, access hot content, and participate in giveaways.

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