BBC Dragons’ Den viewers furious at racist Twitter comments about diverse Christmas decorations business

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Dragon’ ‘Den fans were furious after rude and racist comments were shared on Twitter after tonight’s episode (April 7). Two Croydon mums pitched their diverse business selling Christmas decorations with Black angels or Black Santas on the programme this evening. Some fans were overjoyed that the entrepreneurs secured deals with dragons Deborah Meaden and Peter Jones, but some were unhappy at the concept.

One viewer said: “What a fantastic product. However, I’m sure there’s a collection of gammons who are about to self implode.” Another said: “Sad to predict that gammon Twitter’s about to explode over diverse Christmas decorations.”

Some thought that their business, which produces gifts and toys representing people of colour, was empowering and wonderful. One fan of the show said: “What a brilliant idea!! Black Christmas decorations? Amazing!! Well done ladies!”

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Some rude comments could be seen on Twitter, with some people asking why Black Christmas decorations were necessary. In response, one said: “Considering how many people are upset at a black Christmas decoration range proves that it’s actually needed.”

At the end of the show, Natalie and Alison walked away with a £50,000 investment. Many fans were thrilled as one said: “Well done to @marchmuses on securing two dragons for their awesome business. Onwards and upwards.”

After making the decision to invest, Deborah Meaden and Peter Jones asked for a minority stake in the business – which was later agreed upon by the entrepreneurs. Deborah praised the pair for their accomplishment and the important work they are doing.

She said afterwards: “The Black Lives Matter movement really did highlight the importance of representation, particularly with children. Dolls and action figures, decorations, cards and wrapping paper should be available in a variety of hues and be diverse.”

Natalie and Alison currently have homes in Croydon, with Natalie living in East Croydon and Alison in Norwood. Both are still working while running March Muses. Natalie is a culture manager at Red Bull and Alison is a principal recruitment consultant at ICON Global Strategic Solutions.

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